Digital signage isn’t exactly a new concept, but its potential has been in its infancy – until now. This year, we’ve watched electronic signage soar in popularity thanks to its ability to share real-time information with a large group of people. It’s affordable, can be targeted to a specific audience and is eco-friendly (no need for printed materials). Let’s take a look at some of the top trends in digital signage and what we have to look forward to as today’s industries explore unlimited possibilities.
Analytics Will Matter
To a business owner or restaurant manager, knowing who is looking at their signage and why tells a lot about their audience. It also tells them what effect the messages have on potential customers. This year and beyond, digital signage will be more than just an avenue to share information. Retailers and others will want to know who is viewing their displays, for how long and what effect they have.
Consumers Expect Communication
These days, consumers don’t look at digital signage as an upgraded feature; they expect it. Colleges, retailers, restaurants and businesses will be expected to communicate to their audience to share important information about their services and offerings. Consumers will be looking for this interaction, and those that don’t have it will miss out on an opportunity for engagement.
Digital Technology is More Accessible
A good thing for small businesses is that digital signage is becoming more attainable and more affordable. No longer is electronic signage available to the big brands or agencies with the big budgets. In fact, digital signage can be more affordable considering it allows businesses to share a message quickly and efficiently without having to rely on anything else, such as printed materials or radio advertisements.
Digital Signage Will Be Widespread
Traditionally, digital signage was used in large scale projects, such as along the side of the road to alert drivers of upcoming construction or road closures. Today, there are no limits as to who can use digital signage. Colleges and universities are using signage to communicate to their students. Restaurant owners are turning to electronic versions of their menus. Retailers are highlighting product features in a digital fashion. Digital signage has no limits and is becoming the gold standard in information, communication and safety.