Many cities and businesses are switching from traditional billboards to electronic billboards. This method of advertising is more affordable, easy to change and dishes up information in real time. If you’re considering making the switch to electronic signage, or you already have, you’ll notice that your method of marketing will need to be modified as well. You still need to think in terms of what will attract attention in a short amount of time, but you now have more power at your fingertips.
Here are a few tips for advertising on digital billboards.
Know Your Objective
Who are you looking to target with your ad? Commuters on the way to work? High school students looking for a part-time job? Or perhaps you just want to create buzz for your business. Whatever the case, knowing who you’re speaking to will help you choose the words for the billboard carefully. You only have a few seconds (four to five to be exact) to attract attention.
Keep It Simple
Keeping in mind that you only have your audience for a matter of seconds, you need to deliver a simple message – seven words or less preferably. In fact, some brands are able to get their point across with a one-word hashtag! Be loud and clear in your message, and remember that you can provide more information on your social media profile or website.
Choose Readable Fonts
Not only should your message be simple, but also you should opt for readable fonts. This makes it easier for people to read the billboard from far away. Adequate spacing between letters and words will enhance visibility as well. It’s also better to use both uppercase and lowercase letters in the font. Stay away from fonts with thin strokes or ornate script that are more difficult to digest.
Use Contrasting Colors
High color contrast is almost always a benefit in billboard campaigns. They are easier to see from far distances, and they contrast nicely so that the message is not lost. Select colors with high contrast in both hue and value.
Change Your Message Frequently
The benefit to digital signage is that it can be changed frequently. Take advantage of this by switching up your billboards on a regular basis. You can tell a story, target multiple audiences or highlight various aspects of your product or service. When you approach your digital billboard campaign in this manner, you’ll keep people interested in what the next billboard has to say.