As a retailer, the holidays are always on your mind. This is especially true if your brand relies heavily on sales from Q4. The good news is that consumers are already on the hunt for great deals on the products they love, as well as savvy gift ideas. How do you plan to get your brand’s name out there so that consumers are buying your stuff and not your competitors’?
During the Holidays, Everyone is Your Customer
One advantage about the holidays is that you can connect with a broad audience and bring new customers in. Even if a particular customer doesn’t have a need for your product or service, they may be buying it as a gift. For instance, a wife who knows nothing about golf clubs may stop into your speciality shop looking for recommendations for her golf-loving husband after seeing your advertisement.
You’ll want to define your target audience, of course, but you don’t have to limit yourself. Think about some of your untapped markets and how you can connect to them.
Make the Connection with Electronic Signage NJ
On a strict budget, you say? No problem. Digital signage solutions are the way to get things rolling.
Video message boards are located on highways, city streets, airports, shopping centers, sports venues – anywhere really. You can change your message as much as you want: target different audiences, share various promotions and feature new products. Since you’re not paying for printed materials, delivery and so forth, you save money while reaching a large audience.
Imagine all the people sitting on the New Jersey Turnpike on any given day seeing your message flash across the billboard. Your messages can be as engaging and interactive as you want them to be, and the fact that they are in real time means the messages feel real and alive. This isn’t something you paid to have put up over the wee hours of the morning. This is a message you want to share with your customers right now. Stop in for a free cup of coffee today. Swing past our skateboard shop for a 20% sale this afternoon.
As the holidays approach, think about the marketing campaigns you’ll be running and how you plan to share them with consumers. Promo codes, holiday sales, discounts, early bird incentives, new product features and testimonials are a few examples of what can be generated on your live video board, keeping consumers connected to your brand all season long.