Choosing the branding message for your digital signage is just as challenging as creating a lengthy blog post or article. You don’t need to write much, but what you do say needs to be interesting, compelling and unique. You want to capture your audience and speak to them in an efficient manner so they are likely to carry out the desired action whether it’s stopping into your store, using a promo code online or visiting your website.
Here are 8 tips to help you craft compelling, engaging content for electronic signage NJ.
1. Keep it Short and Simple
It’s easy to add too much information on digital billboards because the area is large and the message can be changed easily. But, refrain from turning the billboard into a lengthy presentation. People are simply passing by either by car or foot, so you don’t have their attention for very long. Keep the message short and direct. Hashtags work well for this purpose.
2. Solve a Problem/Achieve a Goal
You may have to keep your message short, but be careful not to omit important details. Tell your audience why they need your product or service in their life. What problem do you solve? What goal can you help them achieve? Point them in the direction of more information on your website or social media page.
3. Include Full-Motion Video
Some settings such as doctor offices and checkout lines have people’s attentions for a longer period of time because they are waiting for a service. In these instances, incorporating a message with a full-motion video is an excellent way to inject human emotion and connect your audience to your brand in a more personal manner.
4. Aim for Professional Design
The design of your digital signage is just as important as the ad copy. Create a simple design that engages your audience while reinforcing your brand. Choose thoughtful color combinations, easy-to-read text and clean backgrounds that avoid clutter and keep your audience focused on the message.
5. Use What You Have
You don’t have to create an entirely new message every time your brand flashes across the screen. Feel free to use relevant, repurposed content, facts, statistics, etc. that is automatically updated and data driven. Live video boards can also pull from Twitter, Facebook, RSS feeds, etc. to keep people informed and entertained.
6. Include a CTA
Don’t forget to include a clear call to action at the end of your message that tells your audience what you want them to do next. It can be harder on this platform because there are no clickable links, but CTAs shouldn’t be ignored. Keep URLs short or suggest a landing page or social media page that your audience can visit.
7. Embrace Real-Time
Until now, billboards were unable to be updated in real time. With the ease of digital signage solutions, electronic billboards can now be updated in the present time, keeping your audience informed of changing traffic patterns, weather conditions, one-day sales at nearby retailers, etc. Do not post stale, outdated content.
8. Be Interactive
Just because your viewers can’t control the screen doesn’t mean that interactivity is off the table. Your messaging can – and should! – be interactive by asking questions, talking directly to your audience and showing examples.