It’s important for brands to be flexible and adaptive because advertising is always changing. Interestingly, advertising doesn’t change because marketers get bored but rather because customers get bored. You’ve probably noticed that today’s consumers are especially lazy and expect targeted information to land in their lap without having to look very hard for it. That’s why many brands are taking advantage of electronic signage to improve communication and boost customer interaction.
Here are five great reasons to utilize digital signage for your brand.
1. Fewer production costs
If you’re on a budget (and why wouldn’t you be), then you need to think hard about where your advertising dollars are going. There are some costs you can’t control, but live video boards will allow you to eliminate some production costs. Since ads are displayed digitally with electronic billboards, you don’t have to worry about shipping or printing costs. This is especially nice when you realize that something has been printed wrong – and you made 2,000 copies.
2. Targeted messaging
One factor that marketers are driving hard is the importance of targeted messages. If you know that your customers are most likely to eat at your restaurant after walking around an outdoor mall, targeting hungry shoppers is much more effective than trying to bring in those who are sitting at home. Video message boards give you the freedom to choose your message and update it weekly, daily, or even hourly.
3. Multiple messages
What if you want to reach multiple audiences, say, hungry families and couples looking for a quiet dinner? Since you don’t have to worry about production costs, you can display multiple messages to reach a larger audience using video banners. Wider reach = boosted sales.
4. Real-time information
What makes electronic billboards distinct is that they deliver information in real-time. This feature has made digital signage especially critical for safety, traffic, weather and news updates. But, your business can benefit from real-time messaging as well, especially when you want to drive traffic quickly or be an effective communicator. And, real-time information can be edited as needed.
5. Compelling design
Digital billboards utilize the latest technology, such as LED displays, vibrant colors and crystal clear imaging. Designs can be simple and direct or intriguing and demanding. It’s all up to what message you want to deliver and how. The good thing is that if one design proves to be less effective than another, you’re not losing money like you would off of printed materials. Simply adjust the message, and you’re back on track.